Snack Review: Cadbury's Picnic Share Block

Cadburys has revamped the look of their iconic chocolate blocks, and advertising that the new shape means you are getting more chocolate, as well. Personally, I love the new fun packaging as they carry on from their Joyville campaign into this new Joyful one, and the pictures are adorable, as you can see below.

Advertisement image from Cadbury's website

From the pictures, it seems like these are all the classic flavours we know and love, but when I was at the supermarket the other day I found something completely new and not really being advertised anywhere I could find online. I've seen hype on their Facebook page about bringing back the Black Forest flavour due to popular demand, and even that Coles is carrying an exclusive, limited edition new Cherry Ripe block. This article is the only place I've seen the new flavours announced, stating that they are "Picnic, Crackle, Strawberries and Cream, [and] Toffee Brittle".

Tahdah! New Picnic Share Block

As I have been a really slack food blogger, I didn't realise the new flavours were even a thing, and I was so excited to see a new Picnic product that I didn't even look over the display for other new flavours. Whoops. In my defense, I really love Picnic bars. They are hands down one of my most favourite Cadbury items, and if you let me, I'd pig out on them till I was sick. Still, I'll see if I can get my hands on the other new flavours for review next time I'm at the shops.

The texture of the back of the bar

This block is meant to be the flavours of the Picnic bar we all know and love, but in a different form. It states that it contains peanuts and rice crisps, just like a regular Picnic, but there are bits of toffee candy instead of the chewy caramel. Most of the ingredients are uniformly distributed throughout the chocolate and in generous amounts, as you can see in the photo above.

Cross-section of the block

So, what did I think? Well, it's a very tasty block of chocolate, definitely. It's hard not to like something with so much fun crunch and texture, with the added flavour hits of peanut and toffee. Still, I'm not sure I would consider it enough like a Picnic bar to warrant the name. I expected the higher chocolate to ingredients ratio, so that's not really what put me off. I think it was the lack of peanuts overall. As you can see above, they are not as plentiful as the rice crisps or the toffee, so you only get their flavour every couple of bites.

Post-taste. Ignore the terrible nail polish, please.

When I did manage to get peanut, toffee, and rice crisp in one bite, then it was very reminiscent of eating a Picnic bar. Picnic bars are chock full of peanuts, after all, so I consider that a major component of the experience. Overall, though, I'd say I was mostly picking up the flavour of toffee while eating this new block, and while delicious, it's not really what I was looking for from this. I would probably eat it again, and happily, but I feel it doesn't live up to my, decidedly very high, expectations.

Final Verdict

Tastiness: YUM!

Lives Up To Its Namesake: Every 1 out of 3 bites
Would Eat Again?: Yes, but wouldn't necessarily be my first choice
Rating: 3.5 out of 5 Reese's Peanut Butter Cups